Ambitions

Mission

It is Philips' passion to…
"Improve the quality of people’s lives through the timely introduction of meaningful innovations." This was Philips’ aim when the company was first founded in 1891, and it remains true today. Throughout the generations, Philips has reinvented itself many times, but its core promise remains intact. 

Vision

In a world where complexity increasingly touches every aspect of our daily lives, Philips focusses on achieving “Sense and Simplicity”. In other words, they ensure that their technologies and products can be used easily and pleasurably by the relevant target groups, and are perceived as meaningful.

Brand Promise 

Philips empowers people to benefit from innovation by delivering on the brand promise of “Sense and Simplicity”.
This brand promise encapsulates the commitment to deliver solutions that are advanced, easy to use, and designed around the needs of all the users. These may be individuals, professionals or communities, so they involve them throughout the research and development process.

Vision 2010

Philips is on a journey to transform itself into a truly market-driven and people-centric company. As part of its "Vision 2010" strategy, Philips has simplified its business structure by creating three core sectors as per January 1, 2008: Philips Healthcare, Philips Lighting, and Philips Consumer Lifestyle. Through Vision 2010, Philips expects to achieve higher levels of operating profitability, and to more than double its EBITA per share compared to 2007.

Sustainability 

The groundbreaking A Simple Switch campaign clearly illustrates Philips’ commitment to sustainability and towards creating a greener future for us all. The campaign is built around the idea that each individual has the power to help stop climate change by switching to energy-efficient lightbulbs at home or at work. Visit www.asimpleswitch.com to find out how you can join.

Market-driven 

Philips believes that a happy customer who returns time after time is one of the most valuable assets they have. That’s the basis of the transformation from a technology-driven company into a market-driven organization. Their new NPS (Net Promoter Score, www.netpromoter.com ) tool helps them to gauge whether their customers would recommend a certain product to their friends, relatives or colleagues. This enables Philips to keep checking if they are on the right track.

Innovations

Since their earliest beginnings, Philips has concentrated on bringing meaningful innovations to life. They remain dedicated to the belief that the path to true growth comes from making products that genuinely meet people’s needs. Take a look at where that has brought them so far.